The RNLI has been saving lives at sea since 1824 and has had a lifesaving presence on the River Thames since 2002. The river’s cold temperature, rapid pace and changing tides make it incredibly dangerous. Speed is of the utmost importance and anyone in the water must be reached within minutes. That’s why at Tower, Chiswick and Gravesend, a crew is always on duty, 24 hours a day, 365 days a year.

As a registered charity independent from government, the RNLI relies on the generosity of the public to fund its lifesaving work. So, as part of the three-year partnership, we are placing contactless donation points at the café bars on board our boats and at North Greenwich Pier for passengers to donate. RNLI video content will also play on board our vessels to raise awareness of what the charity does, and to share vital water safety messages.

It’s a natural coming together of two organisations who are heavily present on the River Thames. We care about every passenger who comes on board our vessels, so we take great pride in supporting the work of the RNLI, and in helping to enable the organisation to continue providing a reassuring presence on the Thames for all of us.

We look forward to working together to keep people in London safe.

To find out more about the vital work they do, visit