Discover outlet shopping at The O2

Icon Outlet at The O2 is one of London’s most exciting retail destinations, with over 60 superstar fashion and lifestyle brands at up to 70% off* every day.

Discover the very best of outlet shopping across two spacious levels set amongst clean, contemporary surroundings, all under the world-famous roof of The O2.

From the latest in athleisure, sharp tailoring, and shoes for every occasion to those must have beauty products, statement accessories, homewares and gifts, shop your look and style for less at your favourite designer brands including Adidas, Calvin Klein, Levis, Nike, Ted Baker and Tommy Hilfiger.


Save an extra 10% off outlet prices

This amazing offer gets you an Icon Outlet VIP shopping card for the day saving you an extra 10% off outlet prices at some of your favourite brands. Simply register your details and you will receive your exclusive one day VIP card.

Get 15% off river travel

Your experience starts before you reach The O2. Make more of your travel time with Uber Boat by Thames Clippers. Take to the river and enjoy a guaranteed seat on board, fresh air, a café bar and the best view of London.

Use discount code ICON15 and get 15% off River Roamer tickets for unlimited all-day travel.

Getting to Icon Outlet by river is easy with 23 piers across the city and frequent departures from central London. There is no more convenient way to travel between Battersea Power Station and North Greenwich piers than by River Bus with direct services on weekends while on weekdays the RB2 operates between Battersea Power Station and Bankside Pier making for easy transfers with the RB1 with some RB2 sailings running directly to North Greenwich Pier.

Uber Boat By Thames Clippers at The O2
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Terms and Conditions

Icon Outlet VIP card terms and conditions

1. Waterfront GP Limited t/a ICON Outlet at The O2 (“ICON Outlet at The O2”) is offering certain customers an additional 10% off outlet prices at participating stores at ICON Outlet at The O2.
2. Eligible customers will receive a VIP Card on provision of information to ICON Outlet at The O2. Each VIP Card has a unique QR Code which will identify each eligible customer and which is valid for one day only. The date for use will be shown on each VIP Card issued and entitles the customer on production of the VIP Card in-store to an additional 10% off outlet prices at participating stores.
3. In order to redeem the discounts offered by this promotion, each customer will need to present his/her valid VIP Card to a member of staff in a participating store at the point of purchase for the QR Code on the VIP Card to be scanned.
4. The first time a QR Code is used the customer will be asked to provide their first name, last name, email address and postcode for registration purposes.
5. Please see in-store for further details on product exclusions.

1. VIP Cards are only valid on the date shown on each individual VIP Card.
2. This offer is only available to eligible customers with a valid VIP Card with QR Code.
3. The offer is valid only in respect of monetary spend which is exclusively made at participating retail stores within ICON Outlet at The O2.
4. Any monetary spend in any other venue or area of The O2 (including, without limitation, The O2 Arena, any bars, cafes or restaurants within The O2, Up at The O2, Cineworld Cinema and/or Oxygen Free Jumping) shall not be included in this offer. Please ask a member of staff if you are unclear.
5. Returned items will be refunded in accordance with the refund policies of the stores from which they are purchased.
6. This offer is not valid in conjunction with any other offer.
7. VIP Cards are accepted and a discount offered at the discretion of each individual retailer and the list of participating stores is subject to change without notice.
8. This promotion may be amended, suspended or withdrawn at any time by ICON Outlet at The O2 without notice.
9. VIP Cards have no monetary value.
10. This offer is available to persons aged 18 years or over on provision of photo ID.
11. This offer and these terms are governed by the law of England and Wales and are subject to the exclusive jurisdiction of the courts of England and Wales.
12. The promoter of this offer is Waterfront GP Limited t/a ICON Outlet at The O2

More Information

The VIP Card is accepted and additional discount offered at the following outlet stores within ICON Outlet at The O2 (subject to change):

adidas, Asics, Aspinal of London, Beauty Outlet, Brooks Brothers, Calvin Klein, Craghoppers, Crew Clothing, Dune London, GAP, G-Star RAW, Hackett, Jack Wills, Joseph Cheaney, Lead + Ball (over £25 only), New Balance, Nike Factory Store, Osprey London, Pepe Jeans, Phase Eight, ProCook (over £30 only), Radley London, Regatta, Remus Uomo, Rolling Luggage, Tateossian, Ted Baker, The Cosmetics Company Store, Tommy Hilfiger, Yankee Candle

15% off River Roamer tickets terms and conditions

1. The 15 % off Adult and Child River Roamer Tickets offer is valid until 30 September 2020 at 23:59.
2. Offer valid on adult and children River Roamer tickets. A child is 5-15 years old, 4s and under travel for free as standard.
3. Discount code can only be used once per customer.
4. The code ICON15 cannot be used in conjunction with another discount.
5. The code ICON15 can only be used to book tickets online at, not valid at ticket offices or ticket machines at piers.
6. To redeem the offer please enter the code ICON15 in the “Discount codes” field at check-out.
7. All travel is subject to Uber Boat by Thames Clippers Conditions of Carriage
8. Uber Boat by Thames Clippers reserves the right to suspend, cancel or amend this promotion and/or review and revise these Terms and Conditions at any time without giving prior notice.